Their commercials are in heavy rotation on TV and YouTube is pegged with hundreds of its how to videos. The incredible amount of venture capital keeps the marketing wheels turning but I credit Ring’s staying power to its ability to add innovative new features to its existing products that enhance an already impressive feature list. Enhancements you just can’t get in other more seemingly better video doorbell devices. Just recently, I wrote an article about alternatives to RING. com’s video doorbell. I touted what I believe at the time was better alternatives. Funny how things can change over a course of a few months. Even though there are some serious competitors in the video doorbell arena, I found some new developments within existing RING devices that have turned the tide back in RING’s favor as the first line of defense for your home. If you know anything about me, you’ll definitely know that I test out a lot of security cameras on and inside my very own home every few months or so. I have a need to know what is the best solution for my clients when it comes to unique coverage areas and the type of security cameras that can capture faces and action and there’s one thing I absolutely agree with the founder of RING. com, it’s that the front door entrance is the most important area to cover, hands down.